Lessons from the Pros
STOCKS Article
February 23, 2010
Do I Need It or Can I Live Without It?
The economy has been pretty rough over the past few years. Most people worldwide are now focusing on saving and spending wisely. Especially those hit by unemployment or credit reduction. Could we use this natural tendency of swinging between miserly and extravagance to help predict the movements of the markets? Of course we can!
According to Investopedia, the Consumer Discretionary Sector is, "A sector of the economy that consists of businesses that sell nonessential goods and services. Companies in this sector include retailers, media companies, consumer services companies, consumer durables and apparel companies, and automobiles and components companies." They define Consumer Staples as, "The industries that manufacture and sell food/beverages, tobacco, prescription drugs and household products." Therefore, during times of economic bust, one would expect the discretionary companies to underperform staples as investors would not buy companies facing slow or no growth.

Figure 1
Of course, as the markets turn positive, you would expect the opposite.

Figure 2
As a chartist, there is a way to use this relationship and fine-tune turning points in the market. TradeStation has a useful technical indicator called the Spread Ratio. This tool allows the trader to see a visual representation of the price of one security divided by another. By using trend lines, a trader can observe changes in the performance of two securities and make decisions about the broad markets.

Figure 3
To see changes in the overall market, I use a spread ratio that divides the closing price of the XLY, the consumer discretionary ETF, by the closing price of the XLP, the consumer staples ETF. If the ratio line is rising, the discretionary are outperforming the staples and we are in a bullish trend. Should the trend break and the ratio line decline, we are experiencing a bearish move and trend in the markets. Support and resistance work the same on the ratio as they would on a stock.
Notice the monthly charts of the XLY and XLP with the spread ratio. The breaks in trend correctly identified the shifts from bullish to bearish markets. Although this technique will not give you exact tops and bottoms, it will alert you to major changes in the markets.

Figure 4
The larger time frames on charts show us the major trends and we can adjust our biases accordingly. However, as traders, we often want to look at shorter time frames to see smaller tradable trends. This ratio analysis will also help with that. Simply adjust the chart’s time frame to your needs but keep in mind that the larger time frame trends always dominate over the shorter.

Figure 5
By looking at the rotation between staples and discretionary sectors, traders can gain additional insight as to the future direction of the markets. Until next time, honor your stops and may all your trades be green.
Have a great day.
- Brandon Wendell bwendell@tradingacademy.com
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This newsletter is written for educational purposes only. By no means do any of its contents recommend, advocate or urge the buying, selling or holding of any financial instrument whatsoever. Trading and Investing involves high levels of risk. The author expresses personal opinions and will not assume any responsibility whatsoever for the actions of the reader. The author may or may not have positions in Financial Instruments discussed in this newsletter. Future results can be dramatically different from the opinions expressed herein. Past performance does not guarantee future results. Reprints allowed for private reading only, for all else, please obtain permission.
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